Business CollectionProvides full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
Business Insights: EssentialsProvides full-text of essential business content as well as detailed information on U.S. and international businesses, industries, and products.
Business Source CompleteIncludes full-text content and peer-reviewed journals, covering all disciplines of business, including marketing, management, accounting, banking, and finance. Offers detailed company information of the world’s largest public and private companies including financials, subsidiaries, products, employees, and industry information. Video content from is also included.
Mergent IntellectPowered by Hoover's™, a Dun & Bradstreet Solution, Mergent Intellect is a flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Coupling Mergent's expertise in developing products for the reference marketplace with Dun & Bradstreet's private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Small Business Resource CenterProvides access to sample business plans, journals, and multimedia content covering all major areas of starting and operating a business: financing, management, marketing, human resources, franchising, accounting, and taxes.
Questions to Ask: Company Research
What is the official name of the company? Are there possible variations in the name? Do you have the correct spelling? Many companies are known by a popular name or a trade name which is different from their official name. Most resources will list companies only by their official name. Be aware of companies which are named after an individual. First names (e.g. Walt Disney Company) or initials may be part of the official name. Furthermore, a resource may either include or ignore first names and initials when entering and alphabetizing, and some resources are inconsistent.
Is it a publicly-held or privately-held company? A publicly-held company is one that openly sells stock to the public on a stock exchange. Those who purchase the stock have an ownership interest in the company. Because of the U.S. Securities and Exchange Commission regulations, a wealth of information is available for public companies. This same level of information does not exist for private companies. Many resources will only include public companies.
Is it a subsidiary? A subsidiary is a company controlled by another company who holds more than 50 percent of voting stock. The controlling company is usually referred to as the parent company. If so, what is the name of the parent company? In some cases, published information may be available only on the parent company.
Would a company want its competitors to know this information? Some companies may block information to prevent competitors from proprietary information or trade secrets.
Have there been recent events involving the company that have been covered in broadcasts, newspaper, or magazine articles? If so, be sure to check business news sources. You may also find background information on the company.
Eastern Florida State College does not own or manage the content linked from this research guide. These materials are for general reference and supplemental information only. Please contact Sarah Paige if you experience any barriers to accessing these materials.