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If possible only include images that advance meaning.
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If decorative text is used, it should be described as decorative image in the alt-text field.
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Alt-text should be succinct and descriptive.
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Screen readers announce images, so avoid using redundant language such as "graphic of" or "image of".
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Complex images, such as graphs and charts need alt-text or descriptive captioning. Guidance for complex images is available on the Webaim.org website.